FAQs

Shelf Life and Storage

• What is the shelf life? Can Hero Bread™ be frozen?
  For the best experience, we recommend storing your Hero Bread™ Sliced Bread, Buns and Tortillas on the countertop and enjoying within 10 days. Whatever you are not ready to eat, we recommend freezing upon arrival for up to 6 months. Hero Bread™ Bagels should be consumed within 7 days or frozen immediately, while our Croissants and Hawaiian Rolls should be consumed within 5 days or frozen immediately. Please note that we recommend eating or freezing our Cheddar Biscuits and Buttermilk Biscuits immediately, as they have a shorter shelf life. Our products freeze and thaws wonderfully 🙂.

Pricing and Availability

• Where can I buy Hero Bread™ products?
  Hero Bread™ is available for purchase on our [**website**](/content/products "website"/index.html), and we just started appearing in grocery stores nationwide. Other Hero Bread™ products can be found in select [**Just Salad**](/content/just-salad "Just Salad"/index.html), Freebirds World Burrito and Crisp & Green locations as well.

Don't see any retailers near you? Request Hero Bread in your local store here.

• How much does it cost?
  Products sold by the box on hero.co will vary, but generally range from $21.99-33.99 for a smaller size pack.

• Do you offer wholesale?
  We do not at this time, but please reach out to hello@hero.co and we will put you in touch with our sales team.

• What else is Hero Bread baking?
  We’re cooking up some truly unbelievable products. Just imagine all of the things you can make with flour! Sign up for our mailing list so you’ll be the first to know when something new is in the oven.

• It says that the croissants are available for a limited time. Will you be selling them again in the future?
  Hero Bread™ is committed to maintaining the artisan nature of our croissant, which means we bake them in small batches. We're looking forward to baking more soon to supply future drops in the near future. Join our email list to stay up to date.

• Where are the croissants available?
  Hero Croissants will only be available for purchase on the Hero.co website.

Manufacturing

• Where is Hero Bread™ made?
• Hero Bread™ Sliced White Bread was developed at our headquarters in San Francisco, California and baked across the country.

Ingredients/Nutrition

• Do Hero Bread Products Contain Eggs or Dairy?
  Our sliced bread, buns, tortillas and bagels do not contain eggs or dairy. Our Croissants, Croissant Rolls, Pain au Chocolat, Hawaiian Rolls and Buttermilk Biscuits contain both eggs and milk, while our Cheddar Biscuits contain milk products and are produced in a facility that also uses egg. For detailed ingredient and nutrition information, please refer to the product pages.

• What are the ingredients in the Hero Classic White Bread?

• Hero Bread™ Sliced White Bread contains: Water, Resistant Wheat Starch, Wheat Protein, Olive Oil, Yeast, Milled Flaxseed, Contains less than 2% of Vinegar, Salt, Fava Bean Protein, Guar Gum, Cultured Wheat Flour, Wheat Flour, Enzymes, Monk Fruit Extract, Ascorbic Acid, Sunflower Lecithin.
  Allergens: Contains Wheat. Produced in a facility that also produces Soy, Eggs, Milk and Sesame.

• How are Hero Bread products different from other breads? What’s the big deal?
  Hero Bread looks, tastes, smells, and feels exactly like the "regular" bread you're used to, because it is bread! The difference is that you can eat our bread with complete freedom from the guilt and nutritional downsides associated with "regular" bread, because ours has 0g net carbs* and 0g sugar per serving. Once you take a bite yourself, you'll understand exactly how big of a deal this is.

*Net Carbs = Total Carbs - Dietary Fiber

In addition to 0g net carb, our Hero Bread™ also contains the following per slice:

• 5g protein

• 11g fiber

• 0g sugar

• 45 calories

• What are net carbs? How are they different from regular carbs?
  “Net carbohydrates” are the carbs in food that are fully digestible and absorbed by the body. This is different from “total carbohydrates” as that includes all the different types of carbohydrates found in a food such as dietary fiber, which passes through the digestive system without being completely broken down and absorbed by the body. Net carbs can be calculated by subtracting Dietary Fiber from Total Carbohydrates listed on a product’s nutritional facts panel.

• Why is it important that Hero is high in fiber?
  Consuming fiber rich foods improves gut health, lowers cholesterol, helps control blood sugar and increases satiety. The FDA’s recommended minimum daily amount of dietary fiber for adults is about 28g a day, however, 80% of Americans do not consume that amount. Sometimes people, particularly those who do not regularly consume a lot of fiber as part of their normal diets, can experience digestive discomfort such as bloating and gas when they increase their fiber intake. Consuming a fiber-rich diet and staying hydrated may aid in the digestion of high-fiber foods. We recommend consulting with your physician should you have any questions or concerns about increasing fiber intake. You can also learn more about how to incorporate more fiber into your diet without discomfort here:

https://www.canr.msu.edu/news/get_your_fiber_without_the_flatulence

We also have some tips on our blog here.

• Is Hero Bread kosher?
  Our products are not yet "certified kosher"

• How can you make bread with low net carbs?
  Our fearless - or as some might say, Heroic - leader, Cole Glass, talks about his journey of creating Hero Bread here

• Do Hero Bread products contain gluten?/Is it gluten free?
  Yes, Hero Bread products do contain gluten.

• What is resistant wheat starch? Why not just use regular wheat starch?
  Resistant wheat starch (also known as) resistant starch is classified as a dietary fiber. Dietary fibers are not fully broken down and digested which allows us to create bread with 0g net carb per serving. Regular wheat flour contains many net carbs that are broken down into simple sugars and absorbed by the body during digestion.

Read our full guide to resistant wheat starch

• What does Hero Bread taste like?
  It tastes just like bread, because it is bread!

• What are Sweet Proteins?
  Sweet Proteins come from plants and berries. The Sweet Proteins we use are fermented rather than grown to reduce their climate impact. With a sweetness more than 1,000 times as impactful as sugar, we have created our recipes to replace conventional sweeteners with proteins that sweeten.

Sweet Proteins are currently used in our Hero Orange Scones, a small batch bake from the Hero Bread™ Crafted Collection.

• I'm trying to eat healthier. Is Hero Bread right for me?
  Dependent on your goals and individual needs, Hero Bread may work for your diet. As with any change in diet, we recommend that you consult with your doctor or nutritionist to discuss what’s right for you.

If you’d like an overview of Hero Bread from a registered dietitian, you can see our blog post Is Hero Bread Healthy? A Closer Look at Ingredients, Macros & Taste written by Hero Bread partner Kristin Neusel, MS, RD, LD, CDCES.

• Is Hero Bread keto-friendly?
  While we don’t label Hero Bread as keto-friendly, our baked goods and noodles may work for many health journeys. As with any change in diet, we recommend that you consult with your doctor or nutritionist to discuss what’s right for you.

If you’d like an overview of how Hero Bread stacks up from a keto-friendly perspective from a registered dietitian, you can see our blog post Is Hero Bread Keto Friendly? written by Hero Bread partner Kristin Neusel, MS, RD, LD, CDCES.

Orders/Shipping Questions

• How long will it take to receive my order?
  To ensure we can maintain the quality of our premium product in shipping and provide you with the freshest baked goods possible, all Hero Bread™ orders ship out Monday through Friday. You can expect your order to arrive within 1-3 days of shipment.

• How do I track my package?
  You will receive an email with tracking information at the time of shipment. You can also track your last order by visiting our order tracker page and providing the email and zipcode used for your order.

• Can I change/cancel my order?
  We process orders immediately, please contact hello@hero.co if you have issues with your order.

• There was an issue with my order (delayed/lost, incorrect, etc)? What should I do?
  We’re sorry to hear that there was an issue with your order. Please contact us at hello@hero.co so we can assist you.

• Do you offer free shipping?
  Our flat rate shipping is $8 per order, and we offer free shipping on purchases of $50 or more.

• Do you ship to Alaska, Hawaii or Puerto Rico?
  We do not currently ship to addresses in Alaska, Hawaii or Puerto Rico, we're unable to sustainably ship to those geographies

• Do you ship internationally?
  No, we do not ship internationally at this time.

• Do you ship to APO and PO boxes?
  We are unable to ship to PO boxes at this time.

• Where do you ship from?
  Currently, all Hero Bread™ products are shipping out of KS, CA and NC.

• There is an issue with my product. Can I return it?
  Due to the perishable nature of our bread, we do not accept returns or exchanges. We are committed to providing you with the highest quality product, so please contact our customer support team at hello@hero.co in the event that you experience an issue so that we can assist.

Subscription Inquiries

• How do I start a subscription?
  We suggest you create an account first so you can manage your subscription. If you don’t have one, you can make one here. You can also create an account when checking out by checking the box next to “Save my information for a faster checkout” prior to submitting payment.

Next, browse our site (or our Subscribe page) for the product(s) you want, choose the subscribe option, select your shipping quantity and frequency, and add to your cart. Your subscription will start as soon as you place the order.

• How long am I locked into autoshipments when I subscribe?
  With the exception of prepaid subscriptions, you can cancel, pause or skip your subscription at any time before your next order has been placed. Just log in to your account and navigate to the Subscription Manager dashboard to make any changes to your order. You'll receive an email 4 days before your order is placed to give you time to update as needed.

For prepaid subscriptions, you'll pre-pay for 4 shipments, with one shipment every 3 months. If you would like to change the date of your orders, you can still do so at any time before your order by logging into your account and navigating to the Subscription Manager. Your prepaid subscription will not auto-renew for an additional year.

• What products are eligible for a subscription?
  You can find all subscription-eligible products here. Some of our products are limited time offers and are only available for a short time and so are not eligible for subscription.

• Why are some items only available by subscription?
  Some Hero Bread Crafted Collection items and our Quarterly Subscription Box are available by subscription only. These items are handmade and hand-curated for you, and our teams work hard to ensure availability for our consumers and subscribers.

Subscriptions help us more accurately plan our baking schedule and ensure that we can continue baking your favorite products.

Not sure you're ready to commit to a subscription? Hero Bread Crafted Collection items are also dropped for one-time purchase throughout the year. Additionally, subscriptions can be cancelled, paused, or skipped at any time before your next order is placed with no additional cost to you. So you're free to try without being locked in for a long-term subscription if you're not happy with the items.

• What are my delivery options?
  You can set your subscription to renew every 2, 4, 6, or 8 weeks. Your subscription renews based on the date you start your subscription, and your order will ship out shortly afterward!

Set it and forget it to keep those health goals on repeat.

• How do prepaid subscriptions work?
  We offer prepaid subscriptions exclusively in 12-month terms with a frequency of every 3 months. As soon as you pay for a prepaid subscription, the first shipment is confirmed and is prepared for shipment.

You can purchase a prepaid subscription for select items (such as the Quarterly Subscription Box and Hero Croissants) by selecting "1-Year Prepaid Subscription" under those products and checking out like normal.

Prepaid subscriptions do not automatically renew, but you can choose to renew for another year. Under Upcoming Orders, you will have the option to change the order date, send a shipment now, or skip an order. If you need to cancel any remaining shipments, please contact us at hi@hero.co.

Rewards Program

• What is the Hero Bread™ Rewards program?
  The Hero Bread™ Rewards program is a points-based program with membership tiers and redemption levels. To join, simply create an account or log in using the email you used for your purchase. Once you're in, start shopping and enjoy earning Rewards!

• How do I earn rewards points?
  So many ways! Check out the list below or see our rewards page to learn more.

1. Sign Up Bonus - Create an account and earn points.
2. Sign Up for Email or SMS – Subscribe to our email or SMS list and earn points.
3. Write a Review - Earn points by writing reviews for the products you purchased through hero.co.
4. Follow on Social - Follow our Instagram, Facebook and Pinterest pages and earn more points!
5. Make a Purchase - Earn points for every dollar spent on an order.
6. Refer a Friend - Refer your friends and earn $25 in points when they make a purchase through your link. Plus, they get $10 off their first purchase of $40+.
7. Birthday Bonus - Add your birthday to your account and you'll receive a Birthday Gift for your special day.

• How do I redeem my points?
  First, make sure you're logged in to your account. Then go shopping!

Once you're done, go to checkout as usual. Your rewards will be available via a dropdown list. You can select the number of points you'd like to redeem, then click the "Apply" button and you're done! Please note, reward redemptions cannot be combined with coupon codes.

• Do my points expire?
  Points expire 12 months after they've been earned. However, you'll keep your tier status even if points expire.

• How do I refer a friend?
  Make sure you’re logged in to your account. Then visit our Referrals page, and enter your friend’s email address, and we’ll send them an email with your unique referral link to use. You can also share your unique referral link from the Referrals page.

Once your friend places an order through your referral link, you’ll receive your points. We’ll send an email to let you know your points have been placed in your account.

• Why can’t I send my friend a referral link? Why isn’t my friend able to order from my referral link?
  If your friend has previously ordered from Hero.co, they are not eligible for a referral code, and you will not be able to send them a link through email (and they won’t be able to receive a discount when ordering through your referral link).

If you’re experiencing this problem and your friend is not a customer of Hero.co, please reach out us at hello@hero.co.

• Can I use my Hero Bread Rewards points toward a subscription?
  Yes. There are two ways you can use rewards points toward your subscription:

Placing a new subscription order:

1. Login to your account on the Hero.co site.
2. Check your Rewards points balance on the Rewards Page.
3. If you have at least 200 points, you’re eligible to redeem your points.
4. Add your subscription order to your cart and proceed to checkout.
5. In the checkout path, you’ll have the option to redeem your points.

Redeeming points on an already activated subscription:

1. Login to your account on the Hero.co site.
2. On the Rewards Page, scroll to “Redeem for Subscription Discount”
3. If you have at least 200 points, you’ll see the option to Redeem your points for a discount that will automatically apply to your next subscription order.

• How does Hero Rewards tier evaluation work?
  Hero Rewards tiers are evaluated on a rolling 12-month period. Once you reach a new tier, a 12-month timer starts. To maintain your tier status, you must meet the same spending threshold within the next 12 months or you may move to a lower tier or return to the base tier.

• When does my Hero Rewards tier expire?
  Your tier status remains valid for 12 months from the date you first qualify. For example, if you reached a new tier on March 3, 2024, you’ll retain that tier until March 3, 2025, as long as all other requirements are met.

• How often is my tier evaluated?
  Your tier is evaluated continuously based on your rolling 12-month spend. This means that as soon as you meet the spend requirement for a higher tier, you are upgraded immediately, and your new 12-month period begins.

• Where can I track my tier status?
  You can check your current Hero Rewards tier and progress toward maintaining or upgrading your status by logging into your Hero Rewards account on hero.co.

Hero Bread Provisions

• What is Hero Bread Provisions?
  Hero Bread is about building health from the plate up. Our team is passionate about discovering and curating delicious and healthier ways to fuel our bodies and enjoy what we love. We’ve devoted countless hours to this journey of discovery. And now we’re sharing our favorites with you!

• What is Spicewell?
  We have made Spicewell available as part of Hero Bread™ Provisions! Spicewell offers the world's first nutrient dense, Ayurvedic salt and pepper. It is made with vitamins derived from organic vegetables and features a low sodium salt and black pepper turmeric blend.

• How is Spicewell New Salt and New Pepper different from regular salt and pepper?
  Spicewell's delicious pink Himalayan salt is infused with 21 plant-based vitamins and minerals. It is also 30% lower in sodium than regular table salt, while Spicewell New Pepper is paired with turmeric, an ancient recipe that is said to help warm the body, dilate blood vessels and reduce inflammation.

• Where can I find additional information on Spicewell products?
  To find additional FAQs on Spicewell products, please visit their website here.

• What is Haven's Kitchen?
  We have partnered with Haven's Kitchen as one of our Hero Bread™ Provisions offerings. They create high-quality, flavor-packed aiolis that pair well with our Hero Bread™ baked goods. Aioli is a European condiment, similar to mayonnaise, made by emulsifying garlic with egg yolks and oil. Haven's Kitchen aioli is vegan, thanks to the power of aquafaba (chickpea water!), emulsified with high-oleic sunflower oil and blended with flavorful ingredients, like chilis, citrus, and spices. Additional information on Haven's Kitchen products can be found here.

• How long do the aiolis last?
  Haven's Kitchen aiolis are best used before the Best By date printed on the pouch. Once opened, please refrigerate.

• Can the aiolis be frozen?
  We do not recommend freezing Haven's Kitchen aiolis.

• How should the aiolis be stored?
  The aiolis are shelf-stable and can be stored in the pantry until you open them. Once opened, they must be refrigerated.

• How many servings are there in one pouch?
  Each pouch contains approximately 13 servings.

• Can you cook with Haven’s Kitchen aiolis?
  While we love using the aiolis on top of cooked food, it is not a cooking sauce.

• Where can I find additional information on Haven's Kitchen products?
  To find additional FAQs on Haven's Kitchen products, please visit their website here.

Contact Us

• How Can I Reach Hero Bread?
  If you're reaching out via our SMS line ( 833-705-5211), please note that we don’t offer active call support. However, you can find answers to your questions or connect with us directly at hero.co/contact. We’re happy to help!